We are living in a selfie-obsessed world. Most of us curate and upload our images on social media to gain affirmation for our appearances. Some digitally retouch their faces to put on one’s best facade. With frequent exposure to these doctored images, we have developed a distorted view of our self-worth and beauty standards and even developing a form of Body Dysmorphia Disorder dubbed Selfie Dysmorphia Disorder.

FACESHOP is an educational campaign disguised as a cosmetic surgery clinic that aims to bring awareness to Selfie Dysmorphia and the message that surgery is not the answer to self-love and self-confidence.