Bank for Good

by Purpose

Bank for Good is a movement fighting for climate justice and ethical finance—demanding that we all divest from fossil fuels. Bank for Good encourages consumers to switch to financial institutions that do not invest in fossil fuels, since many big banks contribute to climate change through investing in the fossil fuel industry.

Purpose partnered with a broad coalition of partners to create the brand identity for Bank for Good, including extensive research, and assets for many partners. Bank for Good allows people to make the switc, pull their money out of fossil fuel-invested institutions, and support a cleaner, greener future.

The fight for climate justice is also a fight for racial justice. Communities that are most harmed by climate catastrophe have (not coincidentally) experienced banks’ most harmful practices: redlining, predatory lending, and uneven access to capital. With Bank for Good, you can find a bank (and, yes credit unions and other financial institutions too!) that matches your values and has committed to divest from fossil fuels.


Bronze in Integrated Graphic Design for Social Change 2021

Created by:

Lead Designer


Design Company


Profile Website

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Project Website

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Entrant Companies

Purpose , US

Individual Credits

Purpose: Jaweer Brown
Purpose: Emma McDonald
Purpose: Morgan Sendor