by Congjia Jin

This branding system aims at creating a new style of bubble gum package in most grocery stores, where complex, visually chaotic language and graphic confuse the buyer. Taking inspirations from bubble gum characteristics, this series of packaging aims to deliver clear, simple and intuitive visualizations of different flavors through distillation. Resulting in illustration, color and typography.


Gold in Packaging Design 2021, Student

Created by:

Lead Designer

Congjia Jin

University or Design School

Maryland Institute College of Art

Profile Website

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Project Website

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