Having experience within the music industry already, the clients were looking at expanding their horizons, and creating a brand new event from scratch. Being given full reign of this project I looked at a demographic of young professionals who are more interested in experiences rather than ‘things’. Through an extensive ideation process it became clear, the strongest concept was one of ETHEREAL. The word ethereal literally means "a way that seems not of this world". That is what was created; an event that is beyond this world, for those who are consistently eager to chase the happiness the music brings them. Moon phases reinforced this concept, and the use of pinks and oranges represents the colours you see on those amazing summer nights as you enter the event; and with the event being so successful, hopefully they will be the colours you see as you make your way home in the morning.