We created a New Year's greeting card for BYTHREE Co., Ltd. which is sent to clients and partner companies.

The motif of the design is paper sumo wrestling. Paper sumo wrestling is a traditional Japanese toy in which a paper doll imitating a sumo wrestler is placed on a paper sumo ring and compete by moving with vibration.

With this New Year's greeting card, you can play with 12 animals and 1 huge sumo wrestler that total is 13 wrestlers. 12 animals represent Chinese zodiac. Chinese zodiac is a long-lived culture in Japan and each animal is assigned annually. For example, 2018 was dog year and 2019 was boar. (Japanese New Year's greeting cards generally use Chinese zodiac as a motif)

How to play:
Cut the paper to make a doll, fold it and play.

Review:
Clients who received the New Year's greeting card sent us a message of surprise and joy. In particular, some of them who have children, says “Our children play this every day!” and sent us pictures. Also, even after half a year from sending the New Year's greeting card, it became popular, saying "That New Year's card gave us an impact," and it led to a new business. Therefore, it was highly effective as B-to-B direct mail.