WearForever Visual Identity

by Natasha Mozz

WearForever is a multi-brand online store offering capsule wardrobes. A capsule is a combination of pieces from different brands selected by a stylist. Each capsule, set of four to eight garments, can form a few finished looks.

A visual identity is based on shapes of clothing cut off of a square or rectangle. Shapes are combined in half-abstract imagery that not only translates the idea of WearForever business but also works as a grid for content.

Shapes also can be used as frames for photos.

The idea of the logo is based on a hanger. The vertical line can be longer or shorter depending on the layout.


Gold in Fashion Brand 2021, Freelancer

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Natasha Mozz

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