by Eun Jung Bahng

Jacaranda is a transitional serif typeface inspired by purple Jacaranda flowers. While the typeface takes cues from Baskerville, the overall identity delivers the atmosphere of ephemeral beauty. The display poster is a quote from a novel called "Perfume: The Story of a Murderer by Patrick Süskind, which explores the sense of smell and its relationship with the emotional meanings that scents may have.


Bronze in Typography 2021, Student

Created by:

Lead Designer

Eun Jung Bahng

University or Design School

ArtCenter College of Design