Oh How Kind

by Kaye Lirio

Oh How Kind is founded, owned and designed by its owner, Kaye. It is an earring online brand that promotes wellness and self-care through its designs in the goal of making a difference in style.

The concept of the logo and signature illustration is derived from the representation of a unicorn as a character that fills our days with glitter, rainbows and sparkles. This embodies the core values of Oh How Kind as it spreads positivity, happiness, love, and kindness to its customers one pair of earrings at a time. The brand builds a strong community of earring lovers, self-care advocates, fashion trendsetters, while spreading kindness, just as the logo and brand represents.

It was founded around the same time as the Covid-19 pandemic hit in early 2020 and every single collection holds a meaning deeper than their outer beauty. From the Kindness No 5 collection, Jar of Love collection through to its Luxe by Oh How Kind collection in late 2020, each pair of earrings gives inspiration to spread kindness, happiness and love especially in this current climate while facing another year with a positive outlook. In addition to the earrings, Kaye has also written and designed three e-books, sharing her knowledge on wellness and self-care as they relate to the earring collection.

In early 2021, Oh How Kind has since sold over 500 pairs of earrings to over 5 continents including: Australia, Asia, Europe, North America and South America. Kaye has designed the brand from its product design, graphic design, web design and development, social media, videography, photography, e-mail marketing, while also acts as the sales, marketing and finance manager and customer service representative to all her customers. Also in early 2021, her product Kindness No 5 has been named Finalist in the Product of the Year 2020...


Bronze in Branding 2021, Freelancer

Created by:


Kaye Lirio

Profile Website

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Project Website

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Oh How Kind

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