Comfort Inn (Hotel Rebranding)

by Alex Wang

This is a rebranding project of Comfort Inn, which includes the brand identity of the hotel. The new design retains the
spirit of the original logo and conveys the user experience and meaning of Comfort Inn. Comfort, convenience and affordability have always been customers' evaluations of this brand. The logo design uses different concepts to form a meaningful symbol. It includes a process of composition. The capital letter C and the resting traveler constitute the main vision of this design. The composition process and results of the logo convey the brand concept of Comfort Inn.


Gold in Hotels & Resorts 2021, Student

Silver in Branding 2021, Student

Silver in Logos 2021, Student

Created by:

Lead Designer

Alex Wang

University or Design School

New York Institute of Technology

Profile Website

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Project Website

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Comfort Inn