Used by thousands of photography studios, ShootQ had been losing market share to new competition. The new CEO approached us to design the next-generation of the product experience from the ground up—to breath new life into the company and the industry. We designed a web and native mobile product experience that helped inexperienced (but talented) photographers worry less about running their businesses and more on their craft.

The refresh helped non-business-savvy photographers manage their customer relationships, keep track of their to-dos and send invoices better. The result was a resurgence of new user signups that reinvigorated the decade-old platform.