by Yan Yan

Anonymousociety is a social critique design project. In this project. I created a non-existent secret organization named Anonymousociety. While creating this project, I am using a mockumentary-perspective to document the existence of Anonymousociety. This series of design works include a “fan-made” website, a magazine, a set of instructions and flyers etc.
This project started with some moments I have been through: who is the real me? Is it the one shown under people’s eyes, or the one hidden away from people’s gaze? Am I shaped by other people’s gaze, or am I shaped myself? People now live in a world that’s overly exposed to social media, reality TV shows, and YouTube... Society forces us to unwillingly expose ourselves, regardless of whether we are in public or in private. When people have to constantly serve as the exposure itself to gain recognition, being in others’ attention becomes surveillance. Because everyone in this society is experiencing this social control unconsciously, he/she has to internalize that surveillance by changing his/her actions, not because they want to, but because they know that they are being watched by others’ expectations.
People have to act their daily life role to live. When living in an indifferent world where people are too numb to realize that they are only acting their performance identity, Anonymousociety wants to create a safe house where people can hide from the spotlights, escape from the attention, and let go of themselves. Unlike the usual social organization, Anonymousociety members don’t need to meet up in person, and they even don't need to know about each other’s existence. People who join the organization all want to have some moments of escape from the exhausting performance, and this kind of escape is called "Psychological Anonymity".
All design works:
1. Magazine”Existence”: In this project, Anonymousociety is...


Gold in Integrated Graphic Design for Social Change 2021, Freelancer

Created by:


Yan Yan