Jalan-Jalan Traditional Shophouses Campaign

by Amanda Ooi Ming Ying

JALAN-JALAN is a design campaign aiming to promote awareness of conservation and appreciation for traditional “shophouses” in Singapore.
In addition to promotional collaterals, the campaign features a treasure-hunt inspired game where target audience will get a starter kit via special vending machines located at selected “shophouses sites” to enjoy the interactive game activities.

The traditional “shophouse” of Southeast Asia is a long-standing architectural tradition of combining housing and business that was developed in Singapore during the late 18th century until the 1960s. It had become a symbol of the culture and way of life during the formative point of Singapore’s development.

The campaign name JALAN-JALAN is based on Singapore’s Malay language which means “Take a walk”. It encourages target audience to have a casual yet fun exploration of the highlighted traditional shophouse sites.


Gold in Branding 2021, Student

Silver in Integrated Graphic Design 2021, Student

Silver in Integrated Graphic Design for Social Change 2021, Student

Created by:

Lead Designer

Amanda Ooi Ming Ying

University or Design School

Raffles College of Higher Education Singapore

Project Website

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