NKOTB Sneaker Care Visual Branding + Promo Kit Design

by Adeline Marshanda Wijaya

NKOTB - New KICKS on the Block, is a premium sneaker care brand targeting younger group of audience. The visual branding project includes the development of the visual identity system for the NKOTB and a limited edition promotional kit featuring Adidas sneakers and a range of sneaker care product specially for social media influencer for unboxing recording. The goal is to connect the brand with the modern sneaker users while promoting the NKOTB's premium brand image.


Gold in Promotional Materials 2021, Student

Silver in Packaging Design 2021, Student

Created by:

Lead Designer

Adeline Marshanda Wijaya

University or Design School

Raffles Design Institute Singapore

Design Team

Adeline Marshanda Wijaya