NKOTB - New KICKS on the Block, is a premium sneaker care brand targeting younger group of audience. The visual branding project includes the development of the visual identity system for the NKOTB and a limited edition promotional kit featuring Adidas sneakers and a range of sneaker care product specially for social media influencer for unboxing recording. The goal is to connect the brand with the modern sneaker users while promoting the NKOTB's premium brand image.