Rebranding design for the Charles Theatre of Baltimore. 'The Charles' is a beloved historical cinema for the local community. The goal of this rebranding project is to attract more young audiences from the city, while still maintaining the original customers who remember it with a classic tune. While keeping the original color swatches of black, white, and gold, a new pattern of transforming circles and rectangles was applied to represent moving images and cinema camera rolls that create a modern vibrant look.