The National Beer Wholesalers Association (NBWA) provides leadership and advocacy for America’s 3,000 independent beer distributors. NJI Media has partnered with NBWA on many exciting projects over the years, including full-scale branding and web development. Through our continued partnership, NJI creates products that capture the association’s unique brand identity and showcase its commitment to an important sector of America’s beer industry.
Amid the COVID-19 pandemic, NBWA decided to transform the delivery method of their 83rd Annual Convention to a virtual experience. With a focus on how to make a splash in the current virtual event environment, NJI provided strategic and creative support to provide conference attendees with an engaging and seamless online experience. By showcasing NBWA's unique brand identity within the all-inclusive event webpage, attendees were given a resource that they could utilize to guide them through the convention and familiarize themselves with the timeless brand. At the time of the August launch, the convention webpage became the top-performing page on the NBWA website, averaging a 2:18 session-rate in comparison to the overall site average of 1:39.