A skincare brand designed to keep up with the active lifestyle of female athletes. The name Eos is derived from the Greek goddess of dawn, representing all those early mornings dedicated to training. This brand takes the blue winners ribbon with its' intention to make customers believe in their skincare like they believe in their cult classic activewear. The project is also heavily influenced by a very successful and empowering team player of mine at my dance club, she is the epitome of the values and drive that Eos skincare is designed to offer.
Originally a packaging design project, my teachers shortlisted this project for me to refine and expand during portfolio week. I refined the logo to be more dynamic, refined the packaging layout, and expanded the project by designing a desktop/mobile friendly website, an order box and thank you card, and an instagram page.