The Local People's Project

by Miranda Mora Gutiérrez

Due to the Covid-19 pandemic many local businesses suffered enormous challenges around the city of Miami. The Local People’s Project intends to bring the community together and turn people to local. Throughout a joyful, dynamic, witty yet serious branded campaign we present a different way to see local consumption. The project is all about the people so we created a campaign that could bring every local business to one place and provide valuable, fun and interesting information to both locals and the owners of small businesses. We centered the campaign around a character named Miles to show the people that they are less than a mile away from helping a local partner. To help our community, we can start just around the corner.


Bronze in Branding for Social Change 2021, Student

Created by:

Lead Designer

Miranda Mora Gutiérrez

University or Design School

Universidad Iberoamericana

Design Team

Melissa Mendivil Enríquez Miranda Mora Gutiérrez

Video (direct link)

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Individual Credits

Photographer: Eric Christian
Photographer: George Pagan
Photographer: Georgy Trofimov