2021

2024

2023

2022

2020

2019

2018

Entrant Companies

Phil Hettema

Don Carson

Stefan Lawrence

Connor Sinclair

Kristin Showalter

Karen Thompson

David Lepor

Chuck Ballew

Cullen Vance

Bill Rogers

Payam Ayazi (Super Copy)

Gurmeet Singh (Aahs Graphics)

Mark Steinert (Aahs Graphics)

Laura Garrett

Individual Credits

Lead Designer

Design Company

https://thehettemagroup.com/hettemahouseparty/

Profile Website

Project Website

Executive Creative: Phil Hettema
Concept Design and Art Direction: Don Carson
MediaCreative Director: Stefan Lawrence
3D Modelling, Animation & Rendering: Don Carson
Product Design: Connor Sinclair
Art:
Kristin Showalter
Karen Thompson
David Lepor
Chuck Ballew
Graphic Design: 
Connor Sinclair
Stefan Lawrence
Copywriter: Stefan Lawrence
2D Animation: Stefan Lawrence
Music & Sound Design: Cullen Vance
Voice Over: Bill Rogers
Live Action Video Shoot: 
Matt Ramos
Print Production:
Payam Ayazi (Super Copy)
Gurmeet Singh (Aahs Graphics)
Mark Steinert (Aahs Graphics)
Project Producer: Laura Garrett

Design Team

Video (direct link)

Background
The Hettema Group is an theme park and attractions design firm based in Pasadena, California. Every year, the Hettema Group throws a big party at the IAAPA conference in Orlando, Florida to thank our clients and reconnect with colleagues from around the world. The party is consistently popular with guests, with many saying it’s their favorite party of the week and a highlight of the year. With the conference cancelled in 2020, we went searching for an alternative way to connect with our friends in the industry.

Interactive Mailer & Ride Video
Because we work in the theme park industry, and because we knew people were at home looking for things to do, we designed and sent our guests a flat-pack cardboard kit inspired by model kits and products like the Nintendo Labo. Guests, following the included instructions, could assemble the pieces into a ride vehicle, complete with cardboard people and stickers to customize them with. The assembled ride vehicle faced an opening in a “stage” in which guests could insert their phones. By scanning a QR code on the base, the phone would play a video (www.thehettemagroup.com/hettemahouseparty) that took guests to our virtual party – a fantasy ride through our different departments, complete with roller coaster drops, industry easter eggs, original music, and theme park-style narration. We even made caricatures of each of our employees and placed them along the way! Guests often comment on the sincerity and warmth of our annual in-person party – we believe that we managed to replicate that feeling of welcome and fun in the Hettema House Party.

Distribution & Response
We sent out mailers to 350+ guests. In a letter included in the package, we encouraged guests to customize and share their builds using #hettemahouseparty in order to be entered into a raffle. We received lots of great responses, social posts, and notes of appreciation, indicating that guests took the challenge in the spirit in which it was intended.

Silver Winner in Promotional Materials for Graphic Design

Hettema House Party

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners