Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, we chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
The XO variant has a minimalist black label, enhanced by a stamped print of a Redwood cut, also found on the capsule of both expressions. The Redwood Symbol, an honest representation of their respect to the environment, artisanal methods and the diligence of craftsmanship and detail, was crafted by a local artist using an actual...
Silver in Branding 2021
Silver in Alcoholic Beverages - Other 2021
Silver in Packaging Design 2021
Tim Devereaux, Art Director Pierre Delebois, Executive Creative Director
forceMAJEURE Design, US
Germain Robin, US
E&J Gallo, US
Art Director: Tim Devereaux
Executive Creative Director: Pierre Delebois