Unknown Knowns

by Eun Jung Bahng

Imagine you are walking late at night on the street with no people in sight. Then you hear footsteps behind you. Would you walk faster or even run since you fear the person behind you? Or would you consider the person as a harmless person like you and slow your walk to the same speed? This book is not created to tediously arrange a list of dreadful crimes. It is a book created to help people to identify criminals by looking and observing their behaviors.

According to cognitive neuroscientists, we are conscious of only about 5 percent of our cognitive activity, so most of our decisions, actions, emotions, and behavior depends on the 95 percent of brain activity that goes beyond our conscious awareness. Be a detective and identify if the person sitting next to you at the coffee shop is an innocent customer or some kind of a criminal—like a serial killer.


Silver in Book Design 2021, Student

Created by:

Lead Designer

Eun Jung Bahng

University or Design School

ArtCenter College of Design


Individual Credits

Student: Eun Jung Bahng
Professor: Tracey Shiffman