Social media campaign »Find Your Fit«
for apo-discounter.de

Especially in difficult times of crisis such as the Covid-19 pandemic, sport is essential for mental and physical wellbeing. For this reason, we developed the »Find Your Fit« campaign for the online pharmacy apo-discounter.de. The video excerpts provide viewers with valuable advice in all areas of popular sport, as well as nutrition. How do I jog correctly, how do I do sport with children if I cannot go outside. How do I restrict calories, what are good recipe ideas for a balanced diet. To generate a maximum effect regarding text, image and color, we developed a striking typography with an image style that interacts with it in animated form and enhances the posts with additional visual depth. The signal color orange underlines the distinctive character of the campaign and draws additional attention.