Social media campaign »Let’s do less–less COVID-19«
for apo-discounter.de

As a positive contribution and support during the Covid-19 pandemic, we have developed together with our customer apo-discounter.de a corona awareness campaign with the name: »Let’s do less – less COVID-19« This social media campaign is designed to provide explanations as well as some support in times of crisis. For this purpose, we compiled theme-based animated videos with graphics that address and explain matters such as ›Flatten the curve‹, ›How long viruses survive on surfaces‹ or ›Making a DIY mask without sewing‹.The abstraction of the virus body combined with strong typography underlined the symbolic character and formed the key visual. For the visual representation, we decided on animated illustrations in order to be able to spontaneously address the latest developments in the corona crises. Via the Facebook and Instagram channels run by the online pharmacy apo-discounter.de, more than 1,000,000 people viewed the contents and helped the campaign to achieve great success.