The House of Shadows - Shadow Theater Identity

by Oganesyan Karine

The House of Shadows is an experimental theater, a laboratory theater. It stands at the junction of drama theater and shadow theater.
The main purpose of the project is to create a modern, relevant identity that could draw the attention of a new audience, including teenagers and adults, to the shadow theater. Also one of the purpose is to convey the unique original atmosphere of the shadow theater through visual elements - a combination of many shadow projections and semantic metaphors.
The project includes: a logo with a dynamic moving part, posters for performances, an advertising leaflet, a leaflet with the program of the performance, a ticket, badges, business cards, souvenirs (T-shirts, badges and postcards) and a website.


Silver in Branding 2021, Student

Created by:

Lead Designer

Oganesyan Karine

University or Design School

National Design Institute

Profile Website

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