Ice Cream Paradise

by Shermy Chou

The goal is to redesign, create and package a board game consisting of playing cards, players and other game accessories. Ice Cream Empire is a family game originally created by an ice cream company Sweet Rose Creamery, located in Santa Monica, California.

The solution was to create the new version of the Ice Cream Empire, called the Ice Cream Paradise. The concept is to provide a memorable and unique board game design in the market. The design is created in organic shapes and soft colors, which is inspired by the texture of ice cream. Some elements of the game board are designed and made in 3D printing.


Silver in Packaging Design 2021, Student

Created by:

Lead Designer

Shermy Chou

University or Design School

Academy of Art University

Profile Website

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Project Website

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