Nancy Brand Identity

by Tiare Payano

Straight out of grandma's recipes, Nancy is a family-owned pastry and cafe based in the Dominican Republic, responsible for over 21 years of an endless amount of unique experiences.

The graphic solution alludes to its current gastronomic proposal rich in Caribbean ingredients and unparalleled presentations. A neutral color palette was applied, supported with a photographic style inspired by Spanish still life of the 17th-18th century and typography that maintains its readability, giving the brand a sense of discretion with Nitti and grace with Cirka and Delova.

Using the botanical illustrations of Pierre-Joseph Redouté as an intermediary, it was possible to communicate and establish a reciprocal connection customer/business that eventually resulted in the aesthetic preservation of the brand.

The menu stands out for being the most contemporary piece of the brand, taking "secret/formula" literally, it began a design full of minimalist touches where its segments stand out for its distribution, providing the client with a dynamic selection experience.


Gold in Branding 2021, Freelancer

Created by:


Tiare Payano

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