Hallyu or Korean Wave is a collective term used to refer to the phenomenal growth of Korean culture and trends such as music, fashion, film and television, games, beauty, and more. It has become a major driver of global culture from the mid-1990s to the mid-2000s. For the past 10 to 15 years, Hallyu is conquering the world with its addictive melodies, uniqueness, and eye-catching characteristics.

Eighteen Magazine is a magazine that solely focuses on the trends in South Korean entertainment. It explores and expands the scope of the Korean Wave into Korean fashion, movies, and beauty in order to draw global interest in Korean culture.

*For a more detailed explanation of the concept, kindly refer to the Behance link.