We have helped transform a traditional fish vendor into a modern social e-commerce brand – Enjoy Happy Food, as a response to the epidemic and to bridge the gap between traditional offline fish market shopping and modern online shopping lifestyle. The brand roots in the vendor's 40-year traditional fisheries professionalism, traditional market’s neighborhood-like social intimacy, and takes customization orders from customers via LINE (a most used social app with coverage over 95% of Taiwan population) to deliver everyday fresh sea fish as well as cooking recipes.
Silver in Services - Other 2022
Play Design Lab, TW
Enjoy Happy Food, TW
Design Direction: Ting-Han Chen
Project Supervision: Kuan Kuo