Enjoy Happy Food Rebranding

by Play Design Lab

We have helped transform a traditional fish vendor into a modern social e-commerce brand – Enjoy Happy Food, as a response to the epidemic and to bridge the gap between traditional offline fish market shopping and modern online shopping lifestyle. The brand roots in the vendor's 40-year traditional fisheries professionalism, traditional market’s neighborhood-like social intimacy, and takes customization orders from customers via LINE (a most used social app with coverage over 95% of Taiwan population) to deliver everyday fresh sea fish as well as cooking recipes.


Silver in Services - Other 2022

Created by:

Lead Designer

Ting-Han Chen

Design Company

Play Design Lab

Profile Website

click here


Enjoy Happy Food


Entrant Companies

Play Design Lab, TW


Enjoy Happy Food, TW

Individual Credits

Design Direction: Ting-Han Chen
Project Supervision: Kuan Kuo