Lullabelles is a jewelry brand designed for the most special bond of all. A maternity chime necklace worn on a long chain over the belly with a round pendant that encloses a delicate bell that chimes in harmony with mamma’s movements. As the mom-to-be moves the chime gently around the belly, the baby gets used to it and reacts to its soft sound.

The visual identity represents the most special bond of all: the mom-child bond. The logo and its uppercased B, which is also a mom-to-be profile, represent this connection. With the combination of warm complementary tones, a beautiful and friendly serif typeface, engaging copy and realistic photography, the brand seeks to highlight the jewelry elegance and its special benefits across each piece.