The Clay Coterie is a brand that aims to inspire creativity and human connection through DIY pottery kits. The Clay Coterie encourage consumers of all ages and abilities to gift their clay creation, a pottery kit or send a postcard to keep people connected, especially during the COVID-19 pandemic. The brand’s core values include: community and connection, creativity, mental wellbeing and sustainability. (Please Note: This is a fictional brand and partnership with Lifeline Australia).