The Clay Coterie Brand Development

by Swinburne University of Technology

The Clay Coterie is a brand that aims to inspire creativity and human connection through DIY pottery kits. The Clay Coterie encourage consumers of all ages and abilities to gift their clay creation, a pottery kit or send a postcard to keep people connected, especially during the COVID-19 pandemic. The brand’s core values include: community and connection, creativity, mental wellbeing and sustainability. (Please Note: This is a fictional brand and partnership with Lifeline Australia).

Prize

Silver in Branding 2022, Student

Created by:

Lead Designer

Megan Anstey

University or Design School

Swinburne University of Technology

Profile Website

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Project Website

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