Roadchef Logo

by Ping Xu

For a freelance project, I designed the logo for a grill and seafood restaurant in the U.S.. I added dots into the extended tail of the letter R to symbolize the octopus's tentacles as Roadchef is a seafood restaurant. The color palette of the logo is the combination of blue and red which symbolize ocean color for seafood and fire red for grill.


Bronze in Logos 2022, Freelancer

Created by:


Ping Xu

Profile Website

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Project Website

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Roadchef Grill & Seafood Restaurant