*Please see the project link for the full case study.
Parents are often real-life superheroes, working hard to provide their children a life full of joy and opportunities. They support their kids in education and extracurricular activities so they can sharpen their knowledge, develop their social skills, and enrich their memories. Nonetheless, this inevitably requires parents to spend far too much time in the car. From my own family members to parents I babysit for, the complaint of spending too much time driving the kids is one I frequently hear. Thus, I decided to tackle the problem of parents spending too much time driving their children by exploring how parents can better utilize carpool coordination. The final service is an app, but below you will find the research that informed this solution.