lujo bar™

by MSLK

Lujo bar is an artisanal, minority, women-owned bath and body brand handcrafted in small batches by Ivonne Padilla and her team. The shower steamers are made from sustainably sourced, plant-based ingredients to create a gentle, skin-loving experience that is free of harmful synthetics. Lujo bar sought to ensure that their commitment to sustainability was also reflected in their packaging. We moved away from the existing plastic outer carton, as well as plastic wrapping each individual steamer, to packaging to using recyclable materials. Lujo bar’s new packaging features rich information on all box sides touting their brand story, ingredient benefits and diecut holes for customers to inhale the scent, enhancing the steamers’s sustainable and giftable experience.

Prize

Bronze in Packaging Design 2022

Created by:

Lead Designer

Sheri Koetting

Design Company

MSLK

Profile Website

click here

Project Website

click here

Client

Ivonne Padilla

Design Team

Aimee Kassana, Mohamed Samir, Adzaan Muqtadir

Credits

Entrant Companies

MSLK, US

Advertisers

lujo bar, US

Individual Credits

Product Renderer: Jamie Cardoso