UNLESS AGENCY

by Made for you

Offering a wide range of expertise (consulting firm, communications agency, CSR experts), CJ Agency provides an integrated approach to help its clients (private organisations, public institutions, NGOs, charitable organisations and collectives) to achieve a positive impact which is both tangible and measurable. It aims to provide meaningful projects which respond to the challenges of contemporary society with visibility, proving that it is possible to reconcile growth and a positive impact by redefining the concepts of (sustainable) performance and value (both financial and non-financial).

MADE FOR YOU CREATED A VISUAL IDENTITY AND COMMUNICATION TOOLS TO REFLECT THESE AMBITIONS.
After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Featuring a line and intertwined circular shapes, the logo symbolises the agency’s 360° support and complementary expertise: combining the high standards of a consulting firm, the creativity of a communications agency and the precision of CSR experts for an integrated approach, from defining a strategy to its operational implementation.

The monogram emphasises the agency’s unique vision and approach, like a signature. The elegant typeface in capital letters structures the logo, highlighting the agency’s precision....

Prize

Silver in Logos 2022

Silver in Website Design 2022

Created by:

Lead Designer

Fanny de Bray

Design Company

Made for you

Profile Website

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Project Website

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Client

UNLESS

Design Team

Anna Cesa (Artistic Director), Damien Virot (Web Developer), Amandine Lantelme (Brand Strategist)

Video (direct link)

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Credits

Entrant Companies

Made for you, FR

Advertisers

Unless, FR

Individual Credits

Brand Strategist: Amandine Lantelme
Artistic Director: Anna Cesa
Creative Director: Fanny de Bray