Go Green Go Prius

by Raffles Design Institute Singapore

Ad campaign to remind target audience that Toyota Prius is an environment-friendly vehicle model (low carbon footprint), which serves as a perfect alternative to Electric Vehicle (EV). This will appeal to those who still hesitate or not fully ready yet for the full commitment to EV

Prize

Gold in Integrated Graphic Design 2022, Student

Silver in Digital Design 2022, Student

Silver in Integrated Graphic Design for Social Change 2022, Student

Created by:

Lead Designer

Park SeungYeon

University or Design School

Raffles Design Institute Singapore

Client

Toyota

Design Team

Park SeungYeon