We designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. Our design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward. Hiroshi Kurisaki Design Office was responsible for all visual images including logo, main visuals, and all stationaries.