Incline Sports, a nonprofit basketball institution based in Eugene, Oregon, needed a design that reflected the tenacity of its young basketball players. Incline sought to inspire its players with a new fervor for the game while perfecting the fundamental work ethic they would need on and off court.

As an emerging nonprofit, Incline Sports was looking for a design that would visually communicate its confidence, passion, and personality at a glance. The aesthetic needed to build a connection between the graphics and the organization’s number one mantra; that in a player's quest for greatness, there are “No Ceilings.” The design intended to do just that.