The brand identity project is for a company selling monthly goodies - food, clothes, treats and toys - to pets owners. The demographic is new pet owners, who want something to reflect the surprising, sometimes erratic behaviour of their new companion.
I have created a fun logo that encompasses the duality in owning a pet: awake/asleep, black/white, cuddly/feral. I was inspired by shadow puppetry and Japanese masks to express the mischievous alter ego of pets.
Gold in Merchandise Design 2022, Student
Gold in Logos 2022, Student
Gold in Packaging Design 2022, Student
Gold in Promotional Materials 2022, Student