"ancora" is its own brand store selling fountain pens and stationaries.
Nowadays digitalisation and Information & Communication technology has been progressing rapidly.
On the other hand, "ancora" focuses on the revival of analog/in person communications.
"ancora" reconsiders these analogue values which your own way of writing, drawing from your heart, providing "Fun", "Thoughtful consideration to others" and "Surprising" of stationeries.
Providing a special experience such as customisable fountain pens that can be combined in 200,000 ways and ink blending using a cocktail shaker.
Gold in Retailer 2022
Gold in Branding 2022
Creative Director: Keiichiro Yanagi
Art Director: Keiichiro Yanagi
Graphic Designer: Joséphine Grenier