Viva la Frida! Life and art of Frida Kahlo

by Ontwerphaven

Drents Museum in Assen, Netherlands commissioned me to design a book on the occasion of the exhibition of the same name Viva la Frida, life and art of Frida Kahlo.
The brief: "Design a book that is in no way similar to all other books about Frida Kahlo. It will stand out in it's form and content."
In addition to the catalog part, I was given the freedom to think along with the content myself.
It beceame a book that stands out in design and visuals. It breathes Frida. Her art, her personal belongings are staged next to her legacy beyond her life: in art, fashion, music and in so called 'Fridamania'.
Besides this Suzanne Hertogs makes a experimental, visual exploration of Frida Kahlo's artwork. It presents a playful analysis of her work.


Silver in Book Design 2022, Freelancer

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Suzanne Hertogs Ontwerphaven

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WBooks / Drents Museum