This is a Rebranding Identity project and I have attempted to redesign the identity for the Atlanta Audubon Society. Atlanta Audubon Society is a member-supported, non–profit organization dedicated to building places where the birds and people can peacefully co-exist. My design proposes an emblem mark for the organization which incorporates the idea of balance in urban and natural habitat and the main vision of Atlanta Audubon Society which is in protecting natural habitat and ecosystem. The purpose of this organization is to save the natural habitat by maintaining a balance between urban life and nature. Therefore I have used three elements and this altogether combines as Atlanta Audubon Society as they work for maintaining natural habitat. Mark combines vegetation, urban life, and birds and this altogether forms the Atlanta Audubon Society.