Giddy Citizen

by Smack Bang

Giddy Citizen make super charged, clean and cultured products powered by probiotics for everyday wellness. A lifestyle brand that creates delicious organic and proudly Australian products that you can feel good about whilst providing your daily dose of probiotics. Smack Bang was tasked with designing packaging for Giddy Citizen products that encapsulated the spirit of the brand. Our design work for Giddy Citizen draws on the ‘jester’ brand archetype; the goal is to make you smile with light-hearted fun whilst also making you feel cared for – Giddy Citizen wants to be there for you and for your health. Our design captures the tone of warmth and inclusivity at every touch point, assuring customers their needs are not only understood but positioned at the heart of the giddy citizen offering. With a hero character custom illustrated by Aley Wild, we are presented with a unique, eye-catching mascot for
happiness with an infectious spirit to boot. A bold wordmark seeks to match the punch of flavour found in the Giddy Citizen products, with a softness around the edges that feels friendly and inviting.


Bronze in Packaging Design 2022

Created by:

Lead Designer

Tess Robinson

Design Company

Smack Bang

Profile Website

click here


Giddy Citizen