bLüm Botanicals

by Smith Design

bLüm is a refreshing blend of premium citrus, purified water and botanical extracts. To make a compelling entrance in the beverage space, the brand was looking for a fresh, uplifting and unmissable look. We partnered with the Citrus World team to bring this innovation to life, from ideation to creative concepting to final design. The brand world is fresh and lively, celebrating pure ingredients and capturing a spirit of celebration, enjoyment and self-care.


Silver in Beverages - Fruit Juice 2022

Bronze in Packaging Design 2022

Created by:

Lead Designer

Glenn Hagen

Design Company

Smith Design


Citrus World