LakeDogs Corporate Design

by Anja Müller

With the vision to open a center for dog lovers in the premium league I got the offer to develop the corporate design for "LakeDogs" wich combines a dog concept store, groomer studio and training base directly at the famous Tegernsee, Germany.

After research & brand positioning the logo was developed to meet the target group of high-class dog owners who like selected design products for their dogs & homes by getting the best premium treatment for their pets in the groomer studio as well.

With the great (already existing) name LakeDogs, the main logo should come classic & premium; the integrated dog face increases attraction for dog lovers quickly and gives LakeDogs an unique, memorable and timeless style.
In addition, for the flexible use & to the younger part of the target group as well as for social media use I also developed the bolder, eye-catching Sticker/Stamp-Logo and the icon for the further advertisement issues.

Beside Corporate Design, I also developed a key design for poster campaign which takes place as a cooperation between client and their suppliers. Website design & realization as well as various print projects followed for the whole campaign.


Bronze in Logos 2022, Freelancer

Created by:


Anja Müller

Profile Website

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Project Website

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Lakedogs GmbH & Co.KG