INARA Metamorfosis Collection

by Esther Yi

INARA is a neuroscience-backed experiential fragrance business, based in NYC and Mexico. Combining the powers of scent and sound with the benefits of meditation, each of the fragrances comes with a meditation & sound journey to amplify the scent's health & emotional benefits.
The package design was kept clean and refined on the outside, while the illustrations came to life on the inside. This alluded to the idea that scents and meditation can lead you to moments of clarity and revelation, and an inner transformation.

Prize

Gold in Packaging Design 2022, Freelancer

Created by:

Designer

Esther Yi

Profile Website

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Project Website

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Client

INARA