Worn For Good

by Smack Bang

Worn for Good is your sartorial wonderland, where you can shop preloved designer apparel with profits going towards charities that work to improve the lives of women and the health of our planet. Through every touchpoint Worn For Good needed to establish trust as curators of cool, while also claiming their space as leaders of conscious consumerism – redefining how we think about the greater impact of our purchasing habits. Our brand system celebrates the circular cycle and second life WFG enables with an accessible, bold and relatable tone. Our logo aligns and highlights the ‘o’ letter forms, emphasising the notion of a circular economy whilst also alluding to the zero waste, zero production impacts of recycled clothes.


Gold in Branding for Social Change 2022

Created by:

Lead Designer

Tess Robinson

Design Company

Smack Bang

Profile Website

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Project Website

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Worn For Good