Data Protection has become more and more important as the amount of data continuously increases.
The data protection department of PHOENIX healthcare demands its visibility with a new logo. For an emotional approach towards the audience a mascot creates a memorable character to have a higher engagement and to communicate the aspects of data protection in everyday communications. The fox stands for a smart, intelligent and modern approach to a different thinking. A digital connection is applied to the fox as most data are digitally processed. The Illustration is used throughout a campaign that runs in 26 European countries to ensure the integrity of data in all aspects of the organization.