210 Confección

by Academy of Art University

210 Confección is the solution to increasing chocolate CBD edibles products to the San Antonio, TX market. Branding elements are inspired by the “bruja” or “witch” culture seen in San Antonio while also alluding to the healing nature of CBD in a sophisticated way. The packaging system includes 3 types of CBD: CBD Isolate Chocolate Bars (only containing CBD), Broad Spectrum CBD Hot chocolate (contains a few components of the cannabis plant without THC), and Full Spectrum CBD Chocolate Truffles (contains CBD plus a small percentage of THC). All flavors are indicative of Texas and Hispanic culture including “Pecan Pie,” “White Chocolate Horchata,” “Toffee Churro,” and more.

Prize

Gold in Packaging Design 2022, Student

Gold in Hemp & CBD 2022, Student

Silver in Branding 2022, Student

Silver in Integrated Graphic Design 2022, Student

Created by:

Lead Designer

Sarah Gamez

University or Design School

Academy of Art University

Profile Website

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Project Website

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Video (direct link)

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