TeCaPro Ecogreen

by Doop

Normally TenCate Protective Fabrics attends various trade fairs several times a year to introduce new fabric innovations. Unfortunately Corona threw a spanner in the works at the beginning of 2020. After not being able to attend trade fairs for a year, TenCate Protective Fabrics wanted to look for an alternative this year. An alternative in which people could get to know the (new) fabric from TenCate Protective Fabrics in a safe but contemporary way. In other words, TenCate Protective Fabrics is going digital. And so Doop developed a digital platform to present the launch of TecaPro Ecogreen, the first heat-resistant fabric using 50% recycled materials. The design of the platform gives the impression of a physical space with portals that offer visitors access to all relevant information. The design takes into account Ten Cate's fire regulations, in this case the TecaPro brand, in combination with a dark setting that puts the focus on the most important USPs (Comfort, Protection and Sustainable). Doop translated these USP's into photography that supports the brand benefits even more. The platform was built in HubSpot, enabling TenCate Protective Fabrics itself to fully monitor its visitors and respond to their interests. On entering the platform visitors are sent an access code by e-mail. This provides insight into who the visitors are and makes it easy to get in touch with them after their online experience. Finally, in addition to the digital platform, we, Doop, took on the entire visual presentation of the platform. Various marketing communication tools were developed to announce the platform in a targeted manner. Think of teaser movies, social media posts, animations and offline a brochure and a sample box. Everything to acquaint the target group in a contemporary way with this unique new product from TenCate Protective Fabrics.

Prize

Silver in Website Design 2022

Silver in UX, Interface & Navigation 2022

Created by:

Lead Designer

Dylan Brouwer

Design Company

Doop

Profile Website

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Project Website

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Client

TenCate Protective Fabrics

Design Team

Doop