SafetyFOCUS is a learning experience taking deep dives into specific topics while offering a broad range of educational concepts. I was the sole designer of the project from start to finish of its two-year run (Feb 2020–Feb 2021). I developed the brand guidelines, built an extensive icon library, and defined the brand identity to promote the wide variety of track-based topics offered through the event. I oversaw all digital, social, and print deliverables ranging from infographic ad campaigns to an email design system and storyboard concepts for the event video.